Coolers Wine
Coolers are made to keep bottles of wine at an ideal temperature. They also guard against excessive humidity which can cause wine to degrade and alter its taste.
Typically, these sweet drinks aren't high in alcohol (4% to 6% ABV) and are made with real fruit juice. But they are still not wine.
The History of Wine Coolers
The wine cooler is a classic example of a fashion that gained a lot of attention but then went out of style. What exactly is a wine cooler, and how did it become an enthralling drink?
A wine cooler is made by mixing traditional wine with fruit juice or syrup. This is a refreshing, sweet drink, ideal for summer. It's also a great option for those looking to stretch their wine bottles.
When the wine cooler first introduced to the market, it quickly became a popular drink for adults who wanted an easy, refreshing drink. It was offered by major distributors such as California Cooler, Seagram's, and Bartles & Jaymes.
In the 1980s, wine coolers accounted for 20% of the wine consumed by Americans. However, their popularity began to diminish in the early 1990's. It was due to the change in federal taxes which made it less profitable to mix wine with water. This was the beginning of the end of the wine cooler, which was later replaced by malt based beverages like Zima and Mike's Hard.
The wine cooler is making a comeback the present day, thanks to independent wine drink producers who focus on making drinks of top quality and with minimal ingredient lists. They are also focusing on using more natural fruit flavors and wines.
A lot of people prefer to purchase pre-made wine drinks. While you can make your own wine coolers by mixing wine with fruit juice or syrup you can make them by yourself. These can be found in a variety of grocery stores, liquor shops and even some specialist wine retailers. Aside from being convenient, these pre-made drinks are an excellent addition to any picnic or barbecue. They can be served on the rocks or with a twist of citrus zest. Some of these drinks can even be frozen, which makes them a great choice for outdoor parties. If you remember the right temperature for your wine cooler they are a great choice for any occasion.
The California Cooler
The 80's spawned the first big wine cooler craze and the brand that started the whole process was California Cooler. The bottled concoctions mixed white wine with fruit juice and other favors and were huge hits. California Bottled Products was the company that produced the concoctions. It was founded by Michael Crete and Stuart Bewley, his high-school buddy. They took care of everything including bottling, brewing and sales. By 1984 they were selling 10 million cases every year. This led giant wine makers like Gallo to enter the game and flood primetime TV with ads featuring their own versions of California Cooler, such as the endearing old yokels Frank Bartles and Ed Jaymes.
By the end decade, the product was dead. Taxes rang the death knell for the product in 1991, when Congress quintupled the excise tax on wine to $1.07 per gallon. This increased the cost of making a wine-based cooler and it was soon surpassed by sweet carbonated malt beverages like Zima and Smirnoff Ice.
It is possible that coolers make their return. It may be that a new generation is ready to embrace the irreverent blend of fruity and wine. They may be interested in the possibility that a cooler could be a great alternative to a refrigerator. A wine cooler is a great option for decks or patios. It has screen covers to let cool air in from the outdoors.
In addition to being a great wine cooler, this collapsible drink container is also perfect for camping and picnics. It can fold flat to fit into your trunk, and it's easy to move with a handle on top and sturdy wheels. Once it's set up, you can store a large amount of food and drinks in it. It can be used to serve as an office chair and keep your drinks cool. The cooler is equipped with a shoulder strap so that it is easy to carry even when fully filled.
The 80's Craze
In the 1980s, wine coolers were all the rage. The fizzy mix of white wine and fruit flavors gained popularity from insignificance to become the drink of choice for beach parties, picnics and informal gatherings. The low alcohol content of the drink was a hit with a wide audience and it was an emblem of relaxed fun. The popularity of wine coolers grew so much that several large companies joined the market and the market exploded with a multitude of brands with diverse flavors. Bartles & Jaymes, Seagram's Escapes and others were the most successful. They all more info had many fruity flavors which created them into household names.
The 80's craze for the chilled ready-to-drink drink also led to an expansion in the sparkling wine industry. Champagne and sparkling wines became a status symbol for young people who wanted to display their newfound wealth and a large number of Americans started drinking sparkling delights on a regular basis.
At the time, sparkling wines were more expensive than table wine however they were an easy-to-drink alternative to more hefty, full-bodied whites and reds. In a time where wine lovers were becoming more intolerant of any wine that didn't bear the label "vin de vigne," these frothy libations offered an opportunity for vinophiles to enjoy their drink without suffering headaches or an acidic taste in their mouths.
At the end of the decade however, the wine cooler fad started to fade. A huge increase in excise taxes caused manufacturers to shift to malt-based beverages. In 2006 the category had dropped to less than one percent of sales.
Today, coolers have made a brief comeback. Many still refer to these wine coolers as wine coolers, but cocktail enthusiasts refer to them as spritzers or an aperitif. They can be an excellent option to extend an entire bottle of wine and add a little sweetness to an alcoholic light-bodied drink, and are especially refreshing on a warm day. There is no official definition of a wine cooler, and a lot of products don't contain any wine.
The Perfect Cooler
Whether you're a wine connoisseur with a large collection or simply searching for a device that will keep your favorite bottles chilled to optimal serving temperature, there is a perfect cooler for you. Take note of the space available and the number of bottles you'd like to keep prior to deciding on a wine fridge. Consider whether you want a built-in model that is placed inside cabinets or a freestanding unit that could be placed anywhere in your house.
Wine coolers make a great addition to any kitchen and can be used in restaurants, bars hotels, spas, and other establishments serving beverages. These refrigerators are built to store and cool bottles to the ideal serving temperature. They're a great method to ensure your customers enjoy their drinks to their maximum potential.
It is crucial to choose the right wine fridge for your business, based on the numerous double-zone and single-zone options. If you're new to the business and want to start small, a single-zone wine cooler is likely sufficient however as your tastes evolve it may be necessary to upgrade to a dual-zone model that is able to accommodate multiple different types of wine at the same time.
The BruTank Portable Bottle Cooler is the ideal choice for wine connoisseurs and those looking for a high-quality wine cooler. This double-walled vacuum insulated cooler keeps your wine or bottles chilled for up to 6 hours without any ice. This cooler is ideal for backyard barbecues, picnics and dinner celebrations.
Users love the aesthetically pleasing design and compact size of this wine cooler, which is perfect for homes with little storage space. The compressor system of this cooler is also highly praised by consumers for its quiet operation and precise temperature control. Many are also pleased with the locking mechanism, which offers an added layer of security for their wine bottles.